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The online baby outfitter of your dreams for over 22 years

The online baby outfitter of your dreams for over 21 years

Personal purchase advice for all our customers. A trained service team and a passion for high quality child and baby items. is the online shop for modern parents who value high quality products and personal sales advice and don’t want to be dependent on fixed-location stores. - your online shop for the best baby items online

At, we have been working for 21 years to shape a better world for babies and parentsby making it our mission to only include the best and highest quality baby items in our range. Whether it’s a baby seat, pram or the baby toys to go with it - we only sell products which fulfil our requirements and that we can thus sell to our customers without a second thought.

Baby products that are not just loved by children

The story of our online shop begun in 1999. So we are one of the online pioneers in the children and baby outfitting sector. What started as a dream quickly developed into a leading international online shop for high quality baby items. Lots has changed in the last 21 years. We quickly grew out of the small family house where it all began and the number of employees we had had to be adapted to meet the increasing demands we were facing. Today, the range has 20,000 selected products,sold by 50 employees in more than 80 countries. But what hasn’t changed is the goal that has pursued since it was founded: “Making a better world for children.”

By parents for parents

An online shop for baby items is a lot of responsibility. We are not just responsible for our employees, but also for the welfare and safety of our customers, big and small. We take on this responsibility with pride and invest all of our passion and energy in this endeavour. Taking on responsibility starts for us as we select the products we offer. Before a product is added to our range, it is examined very closely. Items with contaminated material and products that show poor workmanship have no place in our range - for the sake of you and your child.

If you are not sure what you need as a parent-to-be to perfectly equip yourselves for the first time, our trained service staff will be happy to help you. Together we will find the perfect baby items for your needs.

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Family first

»For more than 20 years we have been supporting families in their online shopping with selected quality products and the best service possible. The well-being and safety of the children always come first. For this reason, all products in our shop are subject to strict controls. True to the motto: From parents for parents!«

Diana Jaekel-Hau, mother of two & owner of

Customer service

Do you have questions about your order or a product of your choice? Our competent customer service will help you at any time. Your satisfaction is our top priority.

+49 (0) 3695 / 853800 (Mon. - Fri. 8 am - 4 pm)

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